Goal
The purpose of this research is always to look at how “mom fans” affect current activities out-of parasocial relationship between admirers and idols in order to get higher facts into motivations root the acquisition of idol dolls. Additionally, of the including the experience and you may views out of male idol fans, the study tries in order to increase the fresh knowledge of partner decisions and enhance comprehension of brand new motives operating idol-toy application.
Design/methodology/approach
Taking idol-toy people because the look things, this research presented textual investigation as well as in-depth interview to explore fans’ motivations for purchasing idol dolls.
Results
Idol toy purchases try inspired by mental accessory, such as among mom fans who attempt to present a feeling of manage and keep a father or mother–child matchmaking. Additionally, purchasing idol dolls also can serve as a beneficial disguise having girlfriend admirers to cover up its intimate goals about their idols. More over, idol dolls serve as semiotic identifiers, drawing including-inclined fans and you will gaining people recognition. It must be detailed that men idol fans, that happen to be felt deviant regarding the male normative, deal with analysis when you look at the women-controlled communities, in need of subsequent proof credibility.
Practical effects
This study encourages knowing the motivations at the rear of idol-toy instructions and will let advertisers in the providing on the emotional needs of admirers, for example mom admirers, of the creating and you may profit dolls you to resonate due to their wished experience regarding attachment.
Public effects
Because of the taking and you will centering on the positive aspects of partner factors, this study leads to the constant procedure for de–demonization and you may normalization away from fandom. In addition, this research in addition to aims in order to donate to a more comprehensive insights of one’s struggles and mental needs of the Chinese more youthful age group.
Originality/worth
This study examines the not as much as-researched mom-fan group’s mental means in addition to their reasons of getting idol-dolls. In addition it understands the new type of perspectives and you can skills out of male idol admirers, taking an innovative new and you may novel advice to the idol-doll usage.
1 Inclusion
” tabindex=”0″> considering celebrities’ appearances was in fact ended up selling since yet another form for Chinese admirers to fairly share its good affection because of their precious idols, leading to the manufacture of a different sort of Chinese fandom community. To your Weibo (perhaps one of the most common social network networks when you look at the China), the web based society to possess idol-doll-founders, consumers, and you may idol fans presently has gathered over 460,000 supporters that is very female-controlled. With this system, it is common for fans, who may have an enormous distinct idol dolls, to publish adorable photos and you can express their feel inside the dressing and implementing make-up to their “newborns.” According to the latest individual declaration, one of many idol-toy users, new post-2000 generation represents the highest proportion, getting 43 %, accompanied by the latest article-1995 generation positions 2nd, with an amount at the twenty-six % (“2021 Cotton fiber Toy People Perception Report” 2021). Hence, Age bracket Z, people, somebody produced amongst the later 1990’s together with very early 2010s (Priporas et al. 2020), definitely activates which have idol-toy purchases compliment of entertaining social network networks.
Throughout the era away from participatory fandom and you may enthusiast savings, fans’ practices needs as well as their identified connection with idols are very subjects out-of educational look. The way in which fans connect with famous people might have been identified as parasocial interaction-the latest nonreciprocal, fictional correspondence ranging from admirers and you will mass media personae (Liebers and you may Schramm 2019; Yan and you can Yang 2021). Lately, fans actively stepping into the latest parasocial matchmaking dream regarding an almost kinship having idols, if they could control, or at least has actually an obvious degree of effect on the idols. For the Chinese social network, discover a trend where fans, especially ladies, relate to on their own once the idols’ moms and dads, aunts, or sisters. While prior studies have commonly checked out parasocial relationships centered on heterosexual norms and you will fans’ close ambitions throughout the idols (we.e., “girlfriend/spouse fans” off idols), nothing might ukrainare heta kvinnor have been known throughout the “mother admirers”,“Mom fans,” relate to admirers (typically feminine fans) who happen to be co-cultivating idols/celebs because their older women family members. They claim themselves due to the fact mommy of your idol and tend to be indulgent in order to idols, getting them since attractive, simple kids who require their special care (Yan and you may Yang 2021).
